This is so dumb, I can barely even type it. Sci Fi is now SyFy. The suits at NBC somehow thought this was a way to “distance” themselves from the science fiction genre. Cuz, you know, sci fi means GEEK and that is “holding the brand back”. Personally, I find the implication that we geeks are a detriment very insulting. We’ve got more discretionary income than sheeple, I can tell you that. Harumph.
I’m not making this up. It’s too dumb to be fake. Are these brainiacs in charge at NBC really this dumb and out of touch? How can they not know the power of the geek cred? How can they not know that geeks make the world go ’round? How can they be so incredibly stupid? Answer: Age + Cluelessness.
Just read this statement (from the above link) and try not to laugh:
“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”
David Howe has no interest or background in sci fi (clearly) and is all about banishing all references to science fiction from the channel. Judging by the movies they crank out, maybe it should be called the Bad Movie channel. Or the Trek rerun channel. But, no, not the word Trek – that might run off all those hordes of sheeple who are “put off” by the term “science fiction”. Right. The more mediocre the better because we all know that sheeple do not like to be challenged in any way.
Sometimes I think that everyone over 50 should be rounded up and forced into technology camps so they can join the rest of us in the 21st century. (I think Howe is not quite 50 – but he should get a waiver and be sent with the geezers.) Just damn.